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Consumers Want to Go Green to Save Green

October 23, 2009
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Check out this latest post from The Nielsen Company on the biggest driver of green habits and alternative energy adoption.  Punchline:   most people want to adopt these technologies — but they must be economical:

http://blog.nielsen.com/nielsenwire/consumer/saving-green-the-main-driver-for-consumers-to-go-green/

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2 Comments leave one →
  1. Dave B permalink
    October 23, 2009 8:34 pm

    Good stuff Bruce. Everyone talks about it but from what I can see, no one has a clue about how to implement this technology. Hope to learn a lot here and avoid the pitfalls.

  2. October 23, 2009 9:08 pm

    Thanks Dave-
    I’ve been working on this for months now and want to share what I’ve learned and what I think needs to be done to change the marketplace…
    B

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