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More From Nielsen…

October 23, 2009
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Here Comes The Sun
Renewable energy sources are at the heart of the emerging green economy, and if consumers have any say, solar would be their carbon neutral source of choice.  “I believe solar came out on top as a preference because it is a technology that consumers can identify with,” Jonathan Drost, Account Executive of Nielsen Energy offers.  “Not only can a consumer place solar panels on their home or purchase solar water heaters, but also they see retailers installing solar panels on their roof and hybrid cars with solar roof options. It’s been a media hot topic as well.”

Preference for Renewable
and Carbon Neutral Sources
Souce %
Solar 37%
No Preference 32%
Wind 16%
Nuclear 6%
Geo-Thermal 5%
Hydro-Electric 4%
Other > 1%
Source: The Nielsen Company
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