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Green if the price is right

January 22, 2010

In general, consumers want to make their houses more environmentally friendly. Results of a recent Better Homes and Gardens survey found that 87% of consumers are planning to have high-efficiency heating and cooling in their next home; 86% are planning to have high-efficiency appliances and 24.9% will have geo-thermal heat.

And when asked how the current housing market and economic turmoil affected priorities for their next home, 76% said energy-efficient heating and cooling will be more important to them; 70% said Energy Star appliances will be more important.

Even so, when it comes to improving their current homes, it’s the “got to” improvements that win out over the “want to” improvements these days, said Eliot Nusbaum, executive editor of home design for the magazine. “The focus is now on low-cost improvements that will pack a big punch,” he said.  [via marketwatch]

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