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Can Obama Save Cleantech?

February 2, 2010

Excerpt from recent editorial from Vivek Wadhwa, Visiting Scholar at UC-Berkley and Research Associate at Harvard Law School:

“Consumers are key.   Consumer perceptions of energy prices have potent effects on the market.   China figured this out.  In addition to subsidizing manufacturing, it is training thirty thousand salespeople to sell new clean technologies to consumers. In the U.S. energy is just too cheap, so consumers don’t see the benefits of Cleantech. Rebates and short-term subsidies just aren’t creating long-term demand. As a result, entrepreneurs trying to build companies on energy efficiency are finding it hard to stay afloat.  The demand and growing markets are just not there.

Will America meet President Obama’s call for global leadership in the clean energy economy?  Not likely if Congress and state governments don’t make it a lot easier for startups to attract investment and a lot more attractive to manufacture here.  Governments need to coordinate comprehensive, long term energy policy – now.”

Original article from techcrunch.

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